Project Overview

Led Knowledge-iN and SmartBlock marketing initiatives to preemptively capture search touchpoints and build brand credibility for newly launched "Godchoice" and other brands. From October to December 2023, we designed precise brand-specific guidelines to build funnels that drove actual website visits — not just impressions.

The Challenge

• Low Brand Awareness: Brand search volume at only 2,821 as of late 2023, making organic search traffic nearly impossible to expect
• Need for SERP Dominance: No search engine infrastructure existed for brand presence as trusted answers when customers searched telecom/rental queries
• No Traffic Attribution: Required a management system to quantitatively measure actual traffic contribution beyond simple posting activities

Strategy / Solution

1. Knowledge-iN & SmartBlock Standard Guidelines: Established standardized answer templates and visibility strategies for each brand (Godchoice, Welsave) based on question intent, building the initial traffic foundation.
2. Channel-Specific Quantitative Performance Management: Beyond simple posting, matched and data-tracked traffic generated from each channel (Knowledge-iN, keyword challenges) by brand.

"The 2023 activities weren't just about posting answers — they were building the 'search data foundation' that made 2024's explosive growth possible."

Results